Advertising is Simple (As Long As You Let It)

VW AD

Steve Jobs never wrote a single line of code and did not engineer anything. He did introduce one fundamental concept to the market: Simplicity.

I remember reading the story of a new hire from TBWA/CHIAT/DAY presenting to Steve Jobs for the first time in Ken Segall’s book Insanely Simple. Sadly Hank’s colleagues who worked with…